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The General Motors page on Facebook. (Credit: Screenshot by Jonathan Skillings/CNET) Yesterday, word broke that General Motors ended $10 million in Facebook ad spending after determining the ads didn’t work for it. The timing of the original WSJ story on the subject was spectacular, coming as it did just three days before Facebook’s IPO. Now folks sympathetic to Facebook are firing back at the automaker, saying GM ran a lousy Facebook campaign and ignored the social network’s advice. Which is not terribly surprising when you think about it, since the GM story has ignited a wider debate about the utility of corporate ad spending on Facebook at about the worst moment possible so far as the company and its backers are concerned

Taken from:
GM and its Facebook ads: The knives are out

BMW Announces 2013 135is Coupe And Convertible

Posted by admin in blog, Car Tech, CarAudioTech, cars, News, tech | 0 Comments

16

May

2012
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The 2013 BMW 135is coupe. Image: BMW AG BMW’s 1 Series M is heading out of production, and (as far as we know) all inventory has already been spoken for. If you missed your chance to buy one, BMW will soon offer you the next best thing: the 2013 135is. Available in both coupe and convertible flavors, the 135is comes with a TwinPower Turbo 3.0-liter inline-six, good for 320 horsepower and 317 pound-feet of torque. A performance exhaust system ensures that the car sounds good, too, and a larger capacity radiator should be able to handle the stress of summer track days

See the original article here:
BMW Announces 2013 135is Coupe And Convertible

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The new Scion FR-S, along side of the Subaru BRZ, will be among the most affordable new rear-wheel-drive sports cars around. To demonstrate the sportiness that can be had for just over 24 grand , Scion has released its new FR-S commercial reiterating how the ‘Sport Is Back’. All together, the new 2013 Scion FR-S commercial seems to be well thought-out and enthusiast driven. Even the drift action will raise the eyebrows of non-carbuffs who may cultivate a desire within them to check out the most exciting thing to hit a Toyota/Scion dealership showroom in a very long time.

Read More:
Sport Is Back: 2013 Scion FR-S Commercial Debut

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(Credit: Patently Apple ) Discovered by Patently Apple in a group of 21 patents issued to Apple by the Patent and Trademark Office, the in-vehicle remote-control patent describes a product designed for drivers wishing to control their iOS devices more easily. Related Stories Apple doesn’t want jurors to see Samsung logo at trial Google patent app points to possible Nexus slider phone Larry Ellison takes the stand in Android IP trial Currently, drivers must fumble around with their iPhone, iPod, or iPad to change songs, get directions, or make calls if their car’s in-dash system doesn’t support iOS devices. This lack of integration can cause serious distractions for drivers. Apple’s solution is a small device that would attach to any steering wheel, allowing users to connect to their iOS devices and control basic functions.

More here:
Apple granted patent for iOS steering-wheel remote

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Porsche's latest Boxster. Image: Porsche AG When it comes to reports about future models from Porsche, here’s a bit of free advice: believe about half of what you hear. Earlier this year, sources reported that Porsche had stopped work on an entry-level sports car that was to slot in below the Boxster. Why? Because the sales gains wouldn’t offset the dilution of the brand, and because Porsche (at that moment, anyway) had its eyes on higher-end, higher-performance models with larger profit margins

Continued here:
Porsche Cancels Plans For A Sub-Boxster Roadster: Report

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