The CoPilot GPS app offers very basic route guidance, and does not recalculate automatically. (Credit: Wayne Cunningham/CNET) When heavy hitters such as Microsoft and Google can offer iPhone navigation apps with turn-by-turn guidance for free, smaller companies find it tough to compete. ALK Technologies makes a play for continued relevance with its free CoPilot GPS iPhone app, building on the company’s previous CoPilot Live Premium apps. Free always sounds good, and CoPilot GPS makes its case against Google Maps and Microsoft Bing by offering downloadable maps.

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CoPilot GPS review: You can argue with free

The General Motors page on Facebook. (Credit: Screenshot by Jonathan Skillings/CNET) Yesterday, word broke that General Motors ended $10 million in Facebook ad spending after determining the ads didn’t work for it. The timing of the original WSJ story on the subject was spectacular, coming as it did just three days before Facebook’s IPO. Now folks sympathetic to Facebook are firing back at the automaker, saying GM ran a lousy Facebook campaign and ignored the social network’s advice. Which is not terribly surprising when you think about it, since the GM story has ignited a wider debate about the utility of corporate ad spending on Facebook at about the worst moment possible so far as the company and its backers are concerned

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GM and its Facebook ads: The knives are out

(Credit: Patently Apple ) Discovered by Patently Apple in a group of 21 patents issued to Apple by the Patent and Trademark Office, the in-vehicle remote-control patent describes a product designed for drivers wishing to control their iOS devices more easily. Related Stories Apple doesn’t want jurors to see Samsung logo at trial Google patent app points to possible Nexus slider phone Larry Ellison takes the stand in Android IP trial Currently, drivers must fumble around with their iPhone, iPod, or iPad to change songs, get directions, or make calls if their car’s in-dash system doesn’t support iOS devices. This lack of integration can cause serious distractions for drivers. Apple’s solution is a small device that would attach to any steering wheel, allowing users to connect to their iOS devices and control basic functions.

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Apple granted patent for iOS steering-wheel remote